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Over the past two years, Destination BC has been taking a thoughtful approach to diversity, equity, inclusion, and accessibility. Learn how we are following through on our commitment.Learn More
Destination BC has updated its Winter Travel Guide to address eased public health measures, updated entry requirements, and safe winter travel in BC this season.Learn More
On Feb 15, the Government of Canada announced a series of adjustments to the current border measures, representing the beginning of a phased easing of travel restrictions.Learn More
Supports for businesses impacted by disasters are available from the federal and provincial governments, community organizations and the private sector.Learn More
Destination BC’s latest guide includes key messaging, important information, resources and FAQs for BC’s tourism industry.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
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